IT Republic believes that it is important to communicate with supporters. Email is an effective way to communicate with large numbers of people on a regular basis, but this should not be seen as a replacement for face-to-face dialogue but as a way to increase dialogue with large numbers of people.

E-Newsletters are one of the most efficient and cost-effective tools in building a long-term relationship with supporters while also being a valuable communications tool.

Make it easy for a visitor to sign up for your e-newsletter. Once someone signs up for the E-Newsletters have an automatic welcome HTML e-newsletter sent to them. Additionally it is important that the e-newsletters go to them regularly.

Knowing who is visiting your website helps you make better decision.

It is important to be aware of the number of people that are actually visiting the website and reading your emails. Having tools that help to keep good records and monitor page visits is essential.

IT Republic recommends using web-based email marketing software that allows you to send permission based mailings as well as newsletters to lists of subscribers. Manage the campaign using statistical tracking, time sensitive auto responders, custom subscription forms, personalized mailings, real time graphical reporting, and more.

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Viral Marketing