September 05, 2010. 00:23:28
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Keeping Supporters PDF Print E-mail
ImageIf keeping supporters is vital to you and your organization then knowing how to effectively interact with them through the internet is vital

Like any other time that you successfully interacted with a supporter you know that it is because it followed a few very rules that you more than likely already know

The interaction followed 5 simple rules:
  • Relevant to their lives
  • Fit with their values
  • Easy to understand
  • It was quickly understood
  • It more than likely related to a past interaction or another form of interaction (in person, through a friend, read about it in the news, etc…)
The only difference with the internet is that you have a very short time to make that connection. The internet is the speed-dating world of relationships.

What can you do to keep that relationship with supporters not simply relevant, but one that engages them to help?

The common engagement tools help them to take action. It asks them to “Support” something they care about, or “Subscribe” to an e-newsletter to keep up-to-date on information. It asks them to take action and engage  the media, an elected official, or a friend of theirs.

Want help building successful tool? Contact us.  Also check out some of our online engagement tools.
    
Read more about finding supporters.
 
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